Prada's 2017 eyewear collections, encompassing both the Spring/Summer and Fall/Winter lines, represent a high point in the brand's commitment to blending high fashion with sophisticated design. From the playful cinematic narrative of the SS17 campaign to the more understated elegance of the AW17 collection, Prada offered a diverse range of sunglasses and eyeglasses that catered to a broad spectrum of tastes and styles. This article delves into the details of these collections, exploring their key features, design influences, and lasting impact on the eyewear landscape.
Prada Cinéma: A Cinematic Escape in Spring/Summer 2017
The Prada Spring/Summer ’17 Eyewear collection, specifically the Cinéma line, launched with a captivating campaign film. This short film, a deceptively simple story of a day at the movies, brilliantly captured the essence of the collection: a playful homage to the cinematic escape and the transformational power of fashion. The film subtly suggested that the act of putting on a pair of Prada sunglasses is akin to stepping into a different role, a different persona, a different movie entirely. This aspirational narrative perfectly aligned with the luxurious and stylish nature of the eyewear itself.
The Cinéma collection itself showcased a range of styles, from classic cat-eyes to oversized aviators and sleek, minimalist shapes. The color palette was rich and varied, incorporating both bold, statement hues and more subtle, sophisticated tones. Materials were of the highest quality, reflecting Prada's dedication to craftsmanship and luxury. The frames were often adorned with subtle details, such as intricate metalwork or unique temple designs, adding a touch of understated elegance. The collection successfully captured the spirit of classic Hollywood glamour while simultaneously feeling fresh and contemporary. This duality is a hallmark of Prada's design philosophy, and the Cinéma collection perfectly exemplifies it. The sunglasses weren't just accessories; they were statements, enhancing the wearer's personality and adding a touch of cinematic mystique to their everyday lives.
Prada Sunglasses 2017 Fall/Winter Collection: A Shift in Tone
The Prada Sunglasses 2017 Fall/Winter Collection presented a contrasting aesthetic to the Spring/Summer line. While the Cinéma collection exuded a playful energy, the AW17 collection leaned towards a more refined and understated elegance. The color palette shifted towards darker, more autumnal shades, with browns, blacks, and deep greens dominating. The shapes remained diverse, but there was a greater emphasis on classic, timeless designs. Oversized sunglasses were still present, but there was also a noticeable increase in slimmer, more delicate frames, suitable for a more sophisticated and minimalist approach to eyewear.
This collection showcased Prada's mastery of material innovation. The use of high-quality acetate, combined with carefully selected metals, resulted in frames that were both lightweight and durable. The attention to detail was exceptional, with each frame demonstrating a commitment to precision and craftsmanship. The Fall/Winter collection subtly showcased the brand's commitment to timeless elegance, appealing to a more discerning clientele who valued understated luxury and quality above all else.
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